Celebrating Sullair Joining the Hitachi Family

On Tuesday 29th August, 2017, Sullair head office in Dandenong held a Town Hall Meeting, celebrating the acquisition of Sullair by the Hitachi Group. Senior executives from Hitachi and Sullair gathered for this ceremony to motivate, exchange ideas with the employees in person and celebrate the beginning of the new journey.

President and Director of Hitachi Industrial Systems, Mr. Tony Araya announced the plans to integrate Sullair, a leader in the air compressor business, into the Hitachi Industrial Equipment Systems organization.

Mr. Tony Araya addressed how Hitachi plans to add its products to Sullair’s sales network in Australia and to grow the air compressor business through leveraging Social Innovation and digital technologies.

Sullair’s President and CEO, Jack Carlson said he is very pleased with the transaction, as the combination represents a uniquely attractive opportunity for Sullair, its employees, distributor partners and end-customers.

Air compressors are a core business for Hitachi providing high-quality, high-efficiency products mainly into the Japanese and Asian markets.

“Through this acquisition, Hitachi will strengthen its competiveness by accelerating the product offering in Australia with Sullair’s highly complementary, next generation air compressors” added Jack.

The Town Hall ceremony is the first of its kind where senior executives from Hitachi and Sullair engaged deeply with Sullair employees to bring them a greater understanding and clarity of the acquisition.

During the question and answer session, one of the questions that came from the Sullair employee group included, ‘What expectations do you have of Sullair Australia?’ Mr. Araya responded, “We value Sullair Australia’s strong service and maintenance expertise as well as the local understanding. We expect Sullair Australia to expand such service with new products and work together with the Hitachi Group.”

This acquisition makes Hitachi and Sullair one of the world’s largest compressed air supplier.  “Through this fusion with Sullair’s strengths, Hitachi will increase its competitiveness, strengthen the air compressor business, and at the same time, utilize Sullair’s global footprint.” said Mr. Araya.

Another question raised was, ‘What do you see as your biggest challenge and how can we help you resolve it?’. Sullair’s Chief Operating Officer, Charlie Takeuchi responded, ‘Our biggest challenge is to grow in the market outside of Japan to become the No.1 in the air compressor market. That is the reason why we have acquired Sullair which has a strong customer base globally. Let’s combine our expertise, experience and strength’.

As part of Hitachi’s move towards addressing key challenges facing society, the acquisition with Sullair strengthens the ability to quickly respond to diversifying market needs by combining advanced IT with infrastructure technologies, through forming strategic partnerships and collaborations that build on positive change and enrichment in Australia. 

Charlie Takeuchi identified how Hitachi will support the introduction of oil free compressors in the Australian market using energy efficient technologies.

This is set against the context of a wave of new technology innovations globally including the Internet of Things (IoT).

The landmark announcement included a symbolic tree-planting ceremony by Mr. Araya and Fred Funnell, Managing Director of Sullair Australia to commemorate the unity, strength, longevity and growth of the acquisition. The commemorative tree planting represents a special moment in our history.

Formal proceedings concluded with a tour of the Sullair Warehouse, Workshop, Air End Centre and Engineering development area. The Melbourne branch warehouse is the largest in the Sullair network and is used to store capital goods and spare parts in support of Victorian customers and interstate branches. In the Workshop several portable compressors were being prepared for delivery and new CSi compressors were being assembled. In the Melbourne Air End centre, the largest of four around the country, several large air ends could be seen in various stages of strip down and repair; our factory trained technicians were keen to explain the process and show examples of their quality work. Lastly the party viewed the Engineering development area including the environmental test chamber. Here several development projects were shown and explained by the Sullair engineers. As Sullair Australia’s engineering, service and support capability is somewhat unique to the Sullair organisation and this tour helped the executives gain an understanding of Sullair Australia’s capabilities.

The ceremony concluded with everyone in high spirits and Sullair are thrilled with the prospect of partnering with Hitachi to grow as we embark together on the next chapter in our shared journey. “We honor this moment and look towards our shared future with Hitachi” said, Fred Funnell.